The "browser-based ad personalization" page lets you see what topics Chrome believes you're interested in, and you can remove any you don't like.Īgain, this is only on the experimental Chrome Canary browser, which no one uses as a daily driver, so it will be a while before most people see these controls. There is now a chrome://settings/privacySandbox page, where you can enable or disable the trial. Advertisementīesides getting the first build of the system up and running for advertisers, Thursday's release also gives us a look at what the user controls will look like. The Attribution Reporting API is responsible for measuring ad clicks, impressions, and tracking purchase conversions. If you want a breakdown of the API name-checked in Google's statement, the FLEDGE API is responsible for both running an ad action directly on your device and picking an advertiser and then targeting users based on behavior, like leaving an item in a shopping cart. Topics will have Chrome locally track your browsing history and build a list of interests, which Chrome will then share with advertisers whenever they ask for ad targeting. Once things are working smoothly in Beta, we’ll make API testing available in the stable version of Chrome to expand testing to more Chrome users."
We’ll progress to a limited number of Chrome Beta users as soon as possible. The latest Chromium Blog post laid out the current timeline, "Starting today, developers can begin testing globally the Topics, FLEDGE, and Attribution Reporting APIs in the Canary version of Chrome.
Google's eye-roll-inducing name for this advertising system is the " Privacy Sandbox," and on Thursday, the company released its latest tracking solution in Chrome's nightly "Canary" builds. Google seems to view user tracking as a mandatory part of Internet usage, and instead of third-party cookies, it wants to build a user-tracking system directly into its Chrome browser. It doesn't want to kill the third-party cookie without first protecting its primary revenue source. Unlike other browser companies like Apple and Mozilla, which block third-party cookies outright, Google is one of the world's largest advertising companies. Google is on a quest to kill the third-party web cookie, which is often used by advertisers to track users for targeted ads.
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